Some projects have hype. Others have heritage. This one had both.

When Stone Island and New Balance teamed up to drop the 574 Legacy 'Dark Green', they weren’t just releasing a shoe they were tapping into decades of streetwear legacy. The tan ripstop base, inspired by a vintage shell jacket from Stone Island’s 1988 Autumn collection, paired with rich green nubuck and the signature compass badge, made this a piece for the culture. And we were there to capture it all.

LAP had the honour of documenting the lead-up to launch: the creative energy, the behind-the-scenes buzz, and the people shaping the look and feel of the drop. From shooting detail-rich visuals of the sneaker to interviewing top figures in fashion, it was a job that fused style, substance, and storytelling.

This was more than a lookbook. We created a visual narrative that reflected the collaboration’s roots—utility meets luxury, street meets statement. The set, the lighting, the tone; every element was designed to echo that duality.

The shoot itself had texture, literally and figuratively. We played with motion, contrast, macro lensing, and sound design in post to highlight the tactical edge of the sneaker while keeping things editorial. The interviews added weight—real insights from industry names who live and breathe this world.

For LAP, this wasn’t just a production gig. It was an opportunity to stand shoulder-to-shoulder with the creatives shaping global style and to amplify the cultural heartbeat behind every detail. It’s one thing to shoot a campaign. It’s another to make it live beyond the screen.

Projects like these are why we do what we do. They let us step inside the culture, not just document it. It’s about capturing a moment that fans will remember, and brands will be proud to share.