Gone Clear
Feature FIlm
Fully Focused
Feature Film
Overview
Featuring a star-studded cast, Gone Clear follows JJ (MKfray) as fame starts calling, and friendships start fading. A high-stakes drama about clout, obsession, and what happens when going viral means going too far.
TEam
Director
Lewis Adams
Cinematographer
Lewis Adams
Gaffer
Shars Maestri
Colourist
Adam Lewis
VFX
Fully Focused
Camera Operator
Josh Jones
PRESS
IMDB
Adweek
Forbes
JJ's got one goal-be the next KSI. Fame, followers, clout-he wants it all. So when local music mogul Stix brings him into their MDTV channel, JJ finally gets his shot. But as the views explode, so does the pressure. Friendships fade. Family slips away. And JJ? He's not even sure who he is anymore. How much would you risk to chase clout?
The details
We ideated, shot, and edited over 45 videos to feature within the film and its surrounding marketing campaign. While still in production, the first two on-set videos went viral. One behind-the-scenes TikTok sparked a frenzy, with audiences believing the BBC series 4 O'Clock Club was returning. We leaned into the hype and, with just one day’s notice, brought in the show's legendary creator Doc Brown to shoot skits on set. One of the videos was edited live and posted just hours after filming, racking up 500k views that same day. Now that’s a turnaround.