We ideated, shot, and edited over 45 videos to feature within the film and its surrounding marketing campaign. While still in production, the first two on-set videos went viral. One behind-the-scenes TikTok sparked a frenzy, with audiences believing the BBC series 4 O'Clock Club was returning. We leaned into the hype and, with just one day’s notice, brought in the show's legendary creator Doc Brown to shoot skits on set. One of the videos was edited live and posted just hours after filming, racking up 500k views that same day. Now that’s a turnaround.