Monster Energy
Commercial
Monstor Energy
Brand Film
Overview
This high-octane advert for Monster Energy captures the brand's essence of adrenaline, power, and edge. Focused around skateboard legend Luiz Francisco, the advert was designed to resonate seamlessly with extreme sports enthusiasts and the skate board community, showcasing both the failures and success in the sport. The product came in where Luiz needed it the most, to pull off one of the sickest tricks the skate park has ever seen.
TEam
Director
Lewis Adams
Cinematographer
Blue Boredom
Gaffer
Hans Room
Colourist
Robert Stein
VFX
Camera Operator
PRESS
Vogue
Adweek
Forbes
The advert unfolds as a visual journey through high-speed action and electrifying moments. It portrays athletes pushing their limits, embodying the spirit of "Unleash the Beast." The narrative emphasizes the synergy between human potential and the invigorating boost provided by Monster Energy when you need it the most.
The details
The stunt seen in this video was an insane drop into half pipe into another across the famous LA skate park. The video was shot with multicam and drone and we had over 40 takes and 10 bad falls before Luiz landed on his feet. I know, it almost felt bad to shout ‘RESET’. This advert stands as a testament to Monster Energy's commitment to fueling the passions of those who dare to push boundaries. Thank you Monster Energy and thank you Luiz Francisco.