Monster Energy
Commercial
Monstor Energy
Brand Film
Overview
This high-octane advert for Monster Energy captures the brand's essence of adrenaline, power, and edge. Focused around skateboard legend Luiz Francisco, the advert was designed to resonate seamlessly with extreme sports enthusiasts and the skate board community, showcasing both the failures and success in the sport. The product came in where Luiz needed it the most, to pull off one of the sickest tricks the skate park has ever seen.
TEam
Director
Lewis Adams
Cinematographer
Blue Boredom
Gaffer
Hans Room
Colourist
Robert Stein
VFX
Camera Operator
PRESS
Vogue
Adweek
Forbes
In this exclusive mini doc, Dre and Snoop reflect on their iconic partnership and how it has grown beyond music. Missionary is described as a spiritual successor to Doggystyle, with themes that show maturity, depth, and a fresh take on the sounds they helped define. But it’s not just about nostalgia, their focus is on pushing boundaries, mentoring the next generation, and exploring new territory in business and culture.
The details
LAP had just one week of pre-production, but when it’s for hip-hop royalty, we deliver. This story had flown from day one, and we’d been doing our homework on the two for years before the call even came. We knew their new project Missionary isn’t just an album; it’s a full-circle moment, a spiritual follow-up to Snoop’s 1993 debut Doggystyle, produced by Dre. It’s about evolution, legacy, and two icons still breaking ground. And the gin? A sharp business move, turning “Gin & Juice” nostalgia into a premium brand made for today. Beats by Dre and Leafs By Snoop is just a side hustle for these guys at this point.