Young Silver London
Commercial
YSL
Fashion Campaign
Overview
A is a stylish and emotionally-charged commercial that celebrates individuality, urban heritage, and the timeless power of jewelry. Set in London, the film positions the ring not just as an accessory, but as a symbol of personal story, identity, and resilience. Something that goes against fast fashion, small batch, hand crafted and desirable.
TEam
Director
Lewis Adams
Cinematographer
Lewis Adams
Gaffer
Superlative
Colourist
Rafaim Corriera
VFX
Camera Operator
PRESS
Vogue
Adweek
Forbes
The commercial follows a group of young protagonist moving through iconic London backdrops from gritty tube stations to the brutalist architecture seen at the Barbican. Representing a journey of growth and self-expression. Each scene reflects how the ring becomes part of the wearer’s life, embodying strength, memory, and belonging in a fast-paced world.
The details
This was a major win for LAP, the photo & video campaign dropped and the store was on backorder for months after the videos release.With cinematic visuals, bold styling, and a hard hitting soundtrack produced by the talented superlative, YSL captures the spirit of a new urban generation. The brand’s craftsmanship is front and center, showing how each piece carries both design excellence and cultural weight. This is not just a campaign — it’s a portrait of modern London, told through silver.