At LAP, we don’t make standard corporate videos. We make films that people actually want to watch.So when we met the team at LiftSmart, we saw something instantly: this wasn’t just a lift engineering company. This was a family full of energy, bold personalities, and unexpected humour. And we knew the usual corporate approach wouldn’t cut it. Instead of playing it safe, we pitched something totally different — a mockumentary. 

Why? Because it captured who they really are. It allowed their character to shine through. It was authentic, entertaining, and completely unexpected. And most importantly, it worked. The final film wasn’t just a company profile. It was a story. A punchy, funny, brilliantly human piece that got people talking and made LiftSmart stand out in a way that a typical corporate video never could.This is what happens when you throw out the rulebook and lead with creativity. At LAP, we’re not just changing how corporate videos look — we’re changing how they feel.